Finding and engaging new customers is the struggle of any business including cannabis dispensaries. While they may become enthusiastic customers they need to hear about you first. One of the quickest ways customers find businesses they are looking for is through a Google search. When they do the search your business needs to be there, working with a digital marketing agency who understands how to get your dispensary to the top of the search results.
How do they do this? Here are a couple of ways that a specialized digital marketing agency can help your dispensary grow:
Start with finding the right keywords that people are using to search for businesses just like yours. Having your site optimized for the right keywords that convey buying intent is the difference between finding visitors that convert to customers and wasted traffic. These keywords need to be throughout your site properly in titles and in your content. A good SEO agency will also measure progress to see how your site is stacking up against the competition. Cannabis dispensary marketing has challenges that no other industry faces, here is a closer look at some of them.
Those are very basic approaches to what a cannabis marketing agency will do for your site now let’s dig in a little deeper and show you why this is so important to your business. A solid online marketing campaign is how new customers will find you and eventually become regular patrons of your dispensary, after all that is your goal. Here are some of the things they will look at in very close detail.
Search Engine Rankings
With everyone and their dog using Google to find local businesses having good placement in search engine rankings can literally mean the difference between success and failure for a lot of businesses. If people don’t know you exist or how to find you they are never going to set foot inside your dispensary. You could have the nicest shop with the best selection of cannabis but people need to know that.
Finding Your Target Audience
SEO and the right rankings are so much more target than traditional advertising. It can connect your dispensary with cannabis users directly rather than blindly advertising to everyone. It takes your business and puts it in front of the right people who are looking for what you offer.
Complete Online Marketing
While having the right rankings on Google and other search engines that is only one piece of the puzzle there are social media platforms along with forums and groups where people discuss cannabis. An agency who understands the cannabis industry and how to market this niche know where to find your customers and they use every tool at their disposal to drive business.