How to Get Your Dispensary to the Top of the Search Results

October 16, 2017
How to Get Your Dispensary to the Top of the Search Results

 

Finding and engaging new customers is the struggle of any business including cannabis dispensaries.  While they may become enthusiastic customers they need to hear about you first.  One of the quickest ways customers find businesses they are looking for is through a Google search.  When they do the search your business needs to be there, working with a digital marketing agency who understands how to get your dispensary to the top of the search results.

How do they do this?  Here are a couple of ways that a specialized digital marketing agency can help your dispensary grow:

Start with finding the right keywords that people are using to search for businesses just like yours.  Having your site optimized for the right keywords that convey buying intent is the difference between finding visitors that convert to customers and wasted traffic.   These keywords need to be throughout your site properly in titles and in your content.   A good SEO agency will also measure progress to see how your site is stacking up against the competition.  Cannabis dispensary marketing has challenges that no other industry faces, here is a closer look at some of them.

Those are very basic approaches to what a cannabis marketing agency will do for your site now let’s dig in a little deeper and show you why this is so important to your business.  A solid online marketing campaign is how new customers will find you and eventually become regular patrons of your dispensary, after all that is your goal.  Here are some of the things they will look at in very close detail.

Search Engine Rankings

With everyone and their dog using Google to find local businesses having good placement in search engine rankings can literally mean the difference between success and failure for a lot of businesses.  If people don’t know you exist or how to find you they are never going to set foot inside your dispensary.  You could have the nicest shop with the best selection of cannabis but people need to know that.

Finding Your Target Audience

SEO and the right rankings are so much more target than traditional advertising.  It can connect your dispensary with cannabis users directly rather than blindly advertising to everyone.  It takes your business and puts it in front of the right people who are looking for what you offer.

Complete Online Marketing

While having the right rankings on Google and other search engines that is only one piece of the puzzle there are social media platforms along with forums and groups where people discuss cannabis.  An agency who understands the cannabis industry and how to market this niche know where to find your customers and they use every tool at their disposal to drive business.

How to Make Social Media Marketing Work for You

October 14, 2017
How to Make Social Media Marketing Work for You

When it comes to online marketing there are very few platforms that are as effective as social media.  It has a tremendous impact but when it comes to social marketing you need to be incredibly careful about how you market your dispensary.  Social media platforms won’t allow cannabis advertising so you have to great creative in your marketing efforts.

Social media can still be used to drive sales, don’t be discouraged by the restrictions on social media and overlook the marketing opportunities that the platforms can offer you.  Change will eventually come to the social media industry but in the meantime here is how to make social media marketing work for you.

Facebook

By far the largest platform that offers a whole bunch of options and it allows you to integrate with other social media outlets.  Your Facebook page is every bit as important to you as your website.  You need to post even more content on your Facebook page than you do your website.  Along with all of your dispensary information such as location, hours and contact information you want to add tons of photos, news and other things that will keep your visitors entertained.

Twitter

Twitter doesn’t have the reach it once did but it is still a valuable tool in your social media arsenal.  You can post messages in real time and your message can take any format such as links back to your site, video or images.  Twitter is great for posting flash sales, or other updates.

Instagram

Instagram is the fastest growing of all the social platforms it also has one of the best engagement rates out there.  Your business NEEDS to be here.  Instagram is driven by visual images so make sure you have some really great pictures that showcase your dispensary and your products.

YouTube

Video marketing is incredibly effective, remember that YouTube is the second most used search engine in the world so you definitely want to have a presence there. You can use video to showcase your dispensary and demonstrate your products.  Give your potential customer a peek into the working of your dispensary it can also be an effective way to answer questions that your customers may have.

Google+

This is not the most used platform but there is a benefit to using this platform, Google likes it when you use their products.  You can get your new blog posts indexed quickly and optimize them for keywords that you want to rank for.

There are plenty of social media platforms but these are the most widely used and these are the ones that you want to be on.  Focus on these platforms and you can see a great return on your investment, the best thing about them is that they are all free.